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Creator and Influencer Council of the Philippines launches, calls for industry to use influence for good
(Philippines), (21 July, 2020) – The Creator and Influencer Council of the Philippines (CICP), an organization that aims to empower creators, influencers, marketing professionals and brands to become best-in-class in marketing, content creation and business, was formally launched today.
The event also doubled as a virtual induction ceremony for the CICP Founding Board of Directors, as well as its first general membership meeting, with the theme “Rise: Elevating the Content Creation and Influencer Marketing Industry.”
Keynote speaker and inducting officer Department of Tourism Secretary Berna Romulo-Puyat said, “Without a doubt, the Philippines tourism industry has benefited greatly from the work of the country’s many content creators and influencers.
“With the growing clout of individual content creators and influencers, creating an organization that brings them all together is an idea whose time has finally come. Through the CICP, we hope to see the members behind this emerging industry take their craft even further…. The content you create has the power to inspire, motivate and empower people—just what we need in times like the present,” Romulo-Puyat added.
In response, CICP President Jim Guzman said, “We hope to lead, nurture and elevate the industry, laying the groundwork on setting the gold standard in influencer marketing and ensure a healthy ecosystem among its members and stakeholders. We are all very excited in uniting the
industry towards the pursuit of excellence. With capable team members from the creator and influencer to the brand and agency side, I am confident of the purpose and value that it will bring.”
CICP Social Good and Spotlight awardees
Another event highlight was the announcement of the council’s Social Good awardees, who used their resources and influence to encourage social awareness and volunteerism, and its first batch of Spotlight Awardees, who have created a niche, hyperlocal or interest-based community through their content:
Social Good Individual category: actress and personality Angel Locsin and vlogger Lloyd Cadena
Social Good Group category: #BounceBackPH – Bounce Back Philippines and #MalDave – Malaya Macaraeg and Dave Quirante
Spotlight Award for Luzon: vloggers Shaine Buhat and Yanyan de Jesus
Spotlight Award for Visayas – vloggers Alem Garcia and Jen Barangan
Spotlight Award for Mindanao – vlogger Kyle Jennermann of Becoming Filipino and youth leader Oli Abiera of Yabong PH
CICP plans
Meanwhile, CICP Executive Directors Jako de Leon, P.R.O. Erwan Heussaff, and directors Carlo Ople, Bea Evardone and Atty JJ Disini shared more details about the council’s 2020 plans.
They shared that creators and influencers will benefit from CICP’s knowledge-enriching programs such as content masterclasses, as well as from the privilege to consult with the CICP Legal Committee. For brands, agencies and partners, on the other hand, they will have access to
influencer panels, focus group discussions, 1-on-1 sessions with top creators and exclusive research and studies by CICP.
CICPxBaicon 2020, the largest virtual gathering of creators and influencers in the country, was also announced, and is slated for October this year.
Ongoing initiatives include working towards creating the Creator and Influencer Code of Ethics to serve as a guide for influencers and marketing professionals on influencer marketing in the country. The council also has a successful and ongoing fundraising campaign #CreatorsUnitedPH, which aims to procure Department of Health-approved medical-grade PPEs for frontliners.
Heussaff ended the event by urging content creators, influencers, agencies and brands to join the council, to continue elevating the industry together.
Membership application can be accessed via CICP’s official website, www.cicp.com.ph or the Creator and Influencer Council of the Philippines Facebook Page.
Founded by media veteran Donald Lim, the council has the following as founding directors: Jim Guzman of Dentsu Aegis Network Philippines, Jako de Leon of Paperbug TV, Erwan Heusaff of The Fat Kid Inside, Ace Gapuz of Blogapalooza, Bea Evardone of Republic Group of Companies, Kara Santiago of Spark It! Marketing Communications, Michelle de Guzman of Cebu Pacific Air, Dindo Marzan of True Digital Philippines, Atty. JJ Disini of Disini & Disini Law Office, Nino Guerrero of Good Vibes On, Maria Irene Aserios of Mindanaoan.com, Adel de Jesus of Emperador Distilleries, Leah Caringal of Greenbulb Communications, Atty. Goyo Larrazabal of Larrazabal Law Office, RJ Garcia of Mikey Bustos Online, Mark del Rosario of Let’s Eat Pare and Carlo Ople of Carlo Ople YouTube Channel.
About CICP
(Philippines), (21 July, 2020) – The Creator and Influencer Council of the Philippines (CICP), an organization that aims to empower creators, influencers, marketing professionals and brands to become best-in-class in marketing, content creation and business, was formally launched today. The event also doubled as a virtual induction ceremony for the CICP Founding Board of Directors, as well as its first general membership meeting, with the theme “Rise: Elevating the Content Creation and Influencer Marketing Industry.” Keynote speaker and inducting officer Department of Tourism Secretary Berna Romulo-Puyat said, “Without a doubt, the Philippines tourism industry has benefited greatly from the work of the country’s many content creators and influencers. “With the growing clout of individual content creators and influencers, creating an organization that brings them all together is an idea whose time has finally come. Through the CICP, we hope to see the members behind this emerging industry take their craft even further…. The content you create has the power to inspire, motivate and empower people—just what we need in times like the present,” Romulo-Puyat added. In response, CICP President Jim Guzman said, “We hope to lead, nurture and elevate the industry, laying the groundwork on setting the gold standard in influencer marketing and ensure a healthy ecosystem among its members and stakeholders. We are all very excited in uniting the industry towards the pursuit of excellence. With capable team members from the creator and influencer to the brand and agency side, I am confident of the purpose and value that it will bring.”