Mich De Guzman
CICP: Vice President for Internals
Company: Cebu Pacific

Mich de Guzman is the Director for Marketing and Customer Experience at Cebu Pacific, the Philippines’ leading airline. With over 15 years of experience in brand management, digital strategy, and integrated marketing communications, Mich has built a career anchored in innovation, data-driven storytelling, and customer-centric leadership. Her strategic work has helped drive Cebu Pacific’s growth, foster brand loyalty, and advance its digital transformation—ensuring the airline remains relevant and resonant in today’s fast-evolving consumer landscape.

At the Creator and Influencer Council of the Philippines (CICP), Mich serves as Vice President for Internals on the Executive Committee. In this capacity, she leads initiatives focused on internal governance, organizational development, and cross-functional alignment—ensuring that CICP operates with clarity, structure, and long-term sustainability. She also helps oversee member relations, internal communications, and council operations that strengthen CICP’s foundation as it scales.

Mich brings to CICP a powerful brand-side perspective, advocating for thoughtful, strategic collaboration between creators and organizations. She champions values-based marketing and believes that meaningful content can drive both business success and cultural impact. Through her work in both aviation and the creator economy, Mich continues to push boundaries in creativity, engagement, and purposeful digital leadership.