Jel Directo
CICP: President
Company: Hepmil Philippines, Deputy General Manager
Contact: jeldirecto@gmail.com

Jel Directo is the President of the Creator and Influencer Council of the Philippines (CICP) and the Deputy General Manager of Hepmil Philippines, the company behind the popular digital media brand PGAG. With over a decade of experience in marketing, content strategy, and digital media, Jel is a dynamic leader at the intersection of brand building, creator advocacy, and entertainment.

At CICP, Jel leads with a strategic vision to elevate the Philippine creator economy by fostering collaboration between creators, agencies, brands, and platforms. She is committed to strengthening industry standards, empowering creators through education and policy, and positioning Filipino talent for long-term, sustainable success.

In her role at Hepmil, she plays a critical role in expanding regional operations and driving platform partnerships, creator monetization, and culturally resonant content that connects with Gen Z and millennial audiences.

Jel is known for her sharp strategic thinking in the creator industry, deep respect for creative communities, and ability to connect business objectives with human stories. She brings a future-focused mindset to both her corporate and council roles—ensuring the Philippines continues to grow as a vibrant hub for creators and digital storytellers.