Kara Santiago-Dagdag
CICP: Treasurer
Company: Link Strategies

Kara Santiago Dagdag is the CEO and Co-Founder Link Strategies, a boutique communications firm specializing in integrated campaigns, media and creator relations, and brand campaign strategy. With more than a decade of experience across PR, corporate communications, and brand-building, Kara has led numerous award-winning campaigns that blend creativity, insight, and measurable business results. Her work reflects a deep understanding of how strategic communications can influence consumer behavior and build long-lasting brand equity.

As a Founding Director and Treasurer of CICP, Kara oversees the financial health and resource planning of the organization. She brings strong financial discipline, strategic foresight, and a growth mindset to ensure that CICP’s programs are sustainable, transparent, and impactful. She also plays a key role in strengthening the organization’s partnerships by helping brands and agencies see the long-term value of engaging with the creator economy.

Kara is a vocal advocate for professional standards and fair compensation in the influencer industry. She believes in cultivating relationships based on trust and mutual growth—between creators and brands, and between organizations and their audiences.

Through her work in CICP and her firm, Kara helps move the industry forward by encouraging ethical collaboration and innovation rooted in cultural relevance and social responsibility.