Jeio Sabado
CICP: Board Director

Jeio Sabado works in PR and Digital at Jollibee, one of the Philippines’ most iconic brands and a global symbol of Filipino culture and joy. With a 10-year career rooted in digital and social media brand strategy, Jeio leads initiatives that connect Jollibee’s mission of joy with a new generation of consumers—through Creator and Influencer campaigns that are emotionally resonant, culturally grounded, and digitally innovative.

As a Board Director of the Creator and Influencer Council of the Philippines (CICP), Jeio also serves as the Committee Director for PR & Marketing. In this role, he leads the council’s efforts to strengthen CICP’s digital presence, manage its communication strategies, and ensure the public dissemination of council events, programs, and advocacy work. His team oversees the council’s digital platforms, ensuring they reflect CICP’s values and amplify its impact across the industry.

Jeio is a firm believer in the power of creator-brand synergy. He advocates for responsible influence, transparent partnerships, and marketing that empowers both creators and brands to tell authentic stories. Through CICP, he brings strategic insight into how influence can be used not just for visibility—but for connection, credibility, and cultural relevance in the Creator and Collaboration age.